Open to Principal & PM leadership roles

I think in systems, not features. I build them with AI.

Principal PM turning complex clinical, billing, and commerce problems into platforms that scale.

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Liz Viruete, Principal Product Manager, in a camel blazer

>90% adoption: a treatment-efficacy system from scratch

Built Skin Laundry's first end-to-end efficacy system, bringing concern and treatment-plan capture, AI skin typing, and outcome tracking into one feedback loop that powered the company's “data moat” investor narrative.

15 to 2 minutes: doubled clinic capacity

Redesigned the medical-eligibility workflow across 55+ clinics, cutting time-to-approve from 15 minutes to 2 and per-approval cost from $14 to $7, which doubled how many new clients the network could take on.

First A/B test: experimentation as a discipline

Designed Skin Laundry's first formal experiment, then made the counterintuitive call to leave new-client card-capture off when the data showed lost pipeline volume outweighed the no-show savings. The discipline mattered more than the feature.

200x growth: billing infrastructure that scaled

Architected the subscription-billing infrastructure that carried Nexamp through 200x customer growth in a regulated clean-energy market.

Let's talk systems.

Reach me at lizaviruete@gmail.com or on LinkedIn.