Liz Viruete, Principal Product Manager

Open to Principal & PM leadership roles

I build systems with AI.

Hands-on AI builder and Principal PM — I ship clinical, billing & fintech platforms.

Selected outcomes

A fintech runway planner I designed, built, and shipped to production solo with Claude Code — from idea to live app.

~20 hrs/wk
AI Adoption Gameplan

Built Skin Laundry's AI adoption strategy with COO/CDAO sponsorship, then proved it — 6 agent workflows saving ~20 hours a week across product and eng.

>90%
Treatment-efficacy system

Skin Laundry's first end-to-end efficacy system — concern capture, AI skin typing, and outcome tracking in one loop that anchored the data-moat narrative.

15→2 min
Doubled clinic capacity

Redesigned medical-eligibility across 55+ clinics — time-to-approve 15→2 min, per-approval cost $14→$7.

200x
Billing that scaled

Architected the subscription-billing infrastructure that carried Nexamp through 200x customer growth in a regulated clean-energy market.

1st A/B
Experimentation as discipline

Designed Skin Laundry's first formal experiment, then left card-capture off when data showed pipeline loss outweighed no-show savings.